Presets are nothing more than ‘filters’ available for Adobe Lightroom. Lightroom is a professional coloring program for photographers. It’s called coloring for a reason - the program gives you unlimited possibilities of changing any colors in the photo to your liking.
Even though our presets are one-click presets, you will need to adjust exposure, contrast and saturation to your liking and or to match the settings of your camera. This is completely normal and the more you grow as a photographer, just like with any other art, you start developing your own look for your photos.